Ready.net

As the founding designer at Ready.net, I held a multifaceted role overseeing all aspects of design, from branding to web design, print materials, and beyond. My primary responsibility was to guide the overall brand direction and execute design projects to support company objectives, constantly expanding my skills to ensure I remained a well-rounded and innovative designer.

Design Process & Methodology:

Embracing design thinking principles, I focused on iterative improvement and emphasized user needs throughout the design process. To facilitate effective communication in asynchronous work environments, I employed the 5W1H method, ensuring clarity and alignment on project objectives.

Projects & Accomplishments:

Key Projects:

• VC Funding Pitch Decks: Crafting compelling pitch decks for Series A and B rounds, we secured over $20 million in VC funding, fueling our company's growth and expansion.

• Web Design Iteration: Through continuous iteration of our web surfaces on Ready.net, we achieved significant improvements in design and user experience, resulting in increased engagement and retention.

• Print and Digital Materials: Designing impactful print and digital materials for broadband industry conferences, we witnessed a remarkable 5x increase in ARR, solidifying our position as leaders in the industry.

Notable Challenges:

Managing time constraints and multitasking while also hiring additional designers posed significant challenges. However, through effective prioritization and strategic delegation, we overcame these obstacles and continued to deliver exceptional results.

Collaboration & Leadership:

I closely collaborated with key stakeholders across various departments, including the CEO, sales, content, engineering, and finance teams, to ensure effective communication and branding consistency. Delegating work and managing freelancers, I provided support and hands-on training to ensure alignment with project objectives and quality standards.

Results & Impact:

Our efforts yielded measurable results, including successful VC funding, tangible improvements in website design, substantial community growth, and successful grant applications for state broadband offices. These outcomes underscored the significant impact of design on our company's success and growth trajectory.

Personal Growth & Reflection:

Reflecting on my initial two year in the role, I gained invaluable lessons in balancing work and life, fostering creativity under tight deadlines, and creating systems to empower non-designers. My skills and expertise evolved through hands-on work, targeted education, and continuous feedback, further solidifying my role as a dynamic and adaptable design leader.