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CV

Experience & Expertise

Innovative and vision-driven Visual Designer with a detailed history of working collaboratively and delivering the utmost in graphic design for a range of B2C and B2B companies in 10+ industries. Strong foundation in creative direction, communications design and UI/UX design, forged from 7+ years of working in the design field.

CV: CV

Founding Designer

Ready.net   //   April 2022 - Present

  • Spearheaded as the founding designer for the main brand and sub-brands, including Broadband.Money, Broadband.io, Tribal Ready, and ISP.me.

  • Established and maintained comprehensive branding foundations and guidelines to ensure brand consistency across all platforms and materials.

  • Developed and managed a robust design system to streamline the design process and enhance brand cohesion.

  • Designed and managed the creation of landing pages and websites for all brands, implementing regular updates to branding, content, and user experience.

  • Collaborated with the CEO to craft and direct venture capital (VC) decks, ensuring alignment with brand strategy and messaging.

  • Created and managed pitch deck templates to maintain consistent branding and design standards across all presentations.

  • Produced marketing materials such as one-pagers, whitepapers, rack cards, and notecards tailored to various target audiences, enhancing brand visibility and engagement.

  • Generated photorealistic mockups of company stationery and branded swag, showcasing the logo in diverse settings including shipping containers, advertisement banners, embroidery patches, and buildings.

  • ​Executed comprehensive print work, including the design and production of notebooks, pens, stickers, banners, roll-ups, window clings, step and repeat backgrounds, and more.

  • Crafted engaging content for blogs and social media posts to drive brand awareness and engagement.

  • Served as the designated authority for design approval, ensuring all deliverables met the established brand standards and strategy.

Visual Designer &
Digital Marketing Assistant

1GS Digital Agency   //   April 2021 - Present

  • Coordinates with teammates to execute new product launches, sales materials, presentations, and new digital programs.

  • Contributes to the creation of mock-ups, email campaigns, and social media content.

  • Writes and edits various marketing content, ensuring all deliverables uphold our brand standards and strategy.

  • Liaises with the Marketing team and assists with various daily administrative duties.

  • Collaborates with teams to gather necessary creative assets and updates clients on project deliverables throughout. 

  • Updates the company’s website and landing page designs on occasion.

  • Interfaces with other departments to support brand building – and works closely with vendors to support each campaign.

  • Performs market, target audience, and competitor research to identify opportunities to improve performance.

  • Creates and edits videos for social media, websites, and other platforms with the Adobe Creative Cloud or other tools.

  • Utilizes Adobe Creative Cloud, Canva, and other tools to perform graphic design.

  • Optimizes designs and social media content, implements hashtag strategies, and creates lead magnets and other collateral.

  • Leveraged After Effects to design and edit vector files for branding kits, including logos, animations, and other designs.

  • Designs landing pages, home pages, and other materials as needed utilizing Adobe XD, Figma, and other tools.

  • Facilitates conversion of design to code and assists with web development duties utilizing WordPress.

Graphic Designer & Multimedia Specialist

Miami Dade College   //   September 2018 - April 2021

  • Developed and managed the school’s marketing and social media strategies, which entailed creating content calendars and branded collateral that fueled growth across the social and digital stratosphere.

  • Conducted extensive target market research and competitor research; and monitored each campaign for efficacy, suggesting when to hold the course or when to pivot and change with suggested feedback that improved market penetration. 

  • Utilized Adobe Creative Suite and Adobe Creative Cloud, including Photoshop, Illustrator, and InDesign, to create and/or edit a range of marketing collateral, videos, and animations. 

  • Engaged in multimedia operations (e.g., video, photography, video and photo-editing, and audio engineering), while providing administrative support to various departments using accounting software and other tools.

  • Maintained and troubleshot multimedia delivery systems; navigated  sound system updates and repaired video conference equipment and related components.

  • Provided live audio support for internal or external organizations in designated facilities with advanced audio consoles; categorized and maintained audio and video equipment safely and executed extensive video editing.

  • Assisted with lighting setup for photo shoots and performed basic photography duties with the latest camera equipment.

  • Trained and empowered assistants and other staff on elements of multimedia, graphic design, and animation.

Brand Owner

Wealth Social Club   //   February 2020 - Present

  • Spearheads social media management and cultivates and grows a dedicated following across multiple social platforms.

  • Aligns objectives and bridges communications with other brands and influencers to create collaboration projects designed that are mutually beneficial.

  • Coordinates with clients on best digital marketing strategies to accelerate social media growth and client acquisition.

  • Researches and implements brand relatability strategies that grow trust between the brand and our target audience.

  • Creates custom content with or without liaising with other artists to ensure brand content matches client aesthetic.

  • Edits and optimizes website pages and orchestrates advertisement operations for a range of clientele.

  • Modernizes marketing strategies across social media, ensuring effective techniques that include the optimization of the social media profiles for best results in use of Facebook Ads and Influencer marketing.

  • Records and edits video advertisements for social media and demonstrates versatility by performing basic accounting.

Content & Social Media Manager

Alphmore   //   January 2018 - Present

  • Leads the management of social media sites and secures consistent increases in weekly viewer engagement and followers.

  • Employs audiovisual editing and effective photography tools that help illustrate coherent and impactful storylines to engage the target audience, accentuate our brand, and grow our online presence.

  • Strengthens the branding of various organizations  through the creation of distinct branding, website content, and logos.

  • Determines project budget allocation and costs and ensures deliverables are executed on time, budget, and scope.

  • Conducts presentation on production ideas and employs innovative ideas to improve production and delivery operations.

  • Increases traffic across social media and alters online sources to conform to emerging market and industry trends.

  • Performs post-production work including assembling raw material, auditory editing, and sequence creation and provided products timely and under budget.

  • Demonstrates exemplary writing, editing, and proofreading skills to produce engaging and error-free storytelling content.

  • Operates a range of recording software and audio video equipment to successfully produce impactful streaming content.

Freelance Social Media & Content Consultant

Alphmore Inc.   //   January 2018 - Present

  • Spearheads the management operations of a family-owned business and offers a range of services, including social media marketing, content creation, live entertainment, and e-commerce operations development.

  • Leverages basic accounting software and a variety of design software, such as Canva, Adobe Spark, Adobe Photoshop, to create custom images, icons, banners, and audio enhancements to suit each client’s needs.

  • Demonstrates expertise in web design, team leadership, market research, trend analysis, and business management.

  • Conceptualizes and designs social media campaigns that maximize virtual visibility and viewer engagement.

  • Constructs domain names, completes registrations, and develops websites and web hosting accounts.

  • Evaluates vendors and suppliers through analyzing factors such as availability, quality, selection, and pricing.

Degrees

Associate of Arts - AA
Mass Communication/Media Studies

Miami Dade College — 2018

4.00 Grade

Bachelor of Applied Science - BASc
Operations Management and Supervision

Miami Dade College — 2022

3.97 Grade

Certifications

CV: List
CV: Pro Gallery
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